Constraints
Ideation and Design
Color Palette: The color palette requested was the company colors and additional complementary colors specified by the client.
To start I went a few different directions to try to see what kind of style the client would like best. I started with four designs, which we then narrowed down to two and did one round of iterations.
After the first round of iterations:
From here, the client chose their preferred style and we did one more round of edits to create the final invitation design.
Background Patterns: Background patterns were also provided by the client and requested to be used if choosing a colored background.
Logos: Both the company logo and the event logo had to be visible in this invitation.
Content: The content of the invitation had to include the following information:
Happy Hour: Beer and Wine
May 8th
3PM-5PM
Booth S28059
Presenting new sustainability series
Project Overview
This project was an e-vite for a company Happy Hour event. The client wanted to emphasize their new sustainability series in this invitation.